Case Study

AI chatbot FullPantry turns meal-planning chats into affiliate revenue

FullPantry helps households plan weekly meals with an AI sous-chef. They partnered with ChatAds to transform high-intent conversations into native product recommendations without breaking trust.

26% Of all chats are now monetized
5% Click-through rates for affiliate links
94% Accuracy on kitchen intent matching
"ChatAds made it easy to drive affiliate revenue from our chatbots. Users don't mind them, and we're making revenue. Win, win!" Leah Morgan VP of Growth, FullPantry

Who is FullPantry?

FullPantry is an AI concierge for home cooks, assembling dynamic menus, grocery lists, and prep guides that match dietary needs and pantry constraints. Their conversational interface has become the planning hub for tens of thousands of families seeking healthier routines without extra effort.

Why they turned to ChatAds

FullPantry's team knew meal-planning conversations were rich with purchase intent, but manual affiliate workflows slowed experimentation and introduced compliance risk. They needed a partner that could keep the dialogue feeling like coaching, not advertising.

What they built

Promoted Affiliate Links for Kitchen Products

FullPantry blends recipe guidance with commerce, embedding contextual affiliate links directly into the chats. When FullPantry mentions a kitchen item or brand, an affiliate links gets added to that text. Anyone who clicks and purchases drives affiliate revenue for them.

"We toyed with different monetization strategies and decided affiliate revenue was our best path. But launching a chat-based affiliate program was impossible until we found ChatAds."
Leah Morgan VP of Growth, FullPantry
How They Did It

Turning recipe recommendations into revenue

FullPantry keeps the experience conversational while ChatAds handles the monetization workflow behind the scenes.

01

Parse the chat for shopping intent

Before sending its reply, the agent pings ChatAds with the full conversation. ChatAds scores every phrase in milliseconds to flag cookware, grocery, and brand mentions that signal purchase intent.

02

Sync the right offer server-side

ChatAds authenticates against FullPantry's Amazon Product Advertising and Sovrn accounts to fetch the latest availability, pricing, and affiliate parameters for products that match the meal plan.

03

Return copy and placement guidance

The ChatAds response includes the compiled message with affiliate links embedded, suggested copy tweaks, and placement notes so the agent can respond instantly with a monetized recommendation.

"ChatAds helped us ship a revenue feature in weeks, not the quarter we originally scoped. Highly recommend if you're looking to monetize your chatbot or agent."
Raj Patel Head of Product Partnerships, FullPantry

Ready to monetize your AI conversations?

Join AI builders monetizing their chatbots and agents with ChatAds.

Start Earning