The Copper Pot helps home cooks discover and perfect recipes with an AI cooking assistant. They partnered with ChatAds to transform high-intent conversations into native product recommendations without breaking trust.
The Copper Pot is a recipe website with an AI cooking assistant that helps home cooks find the perfect dish and master cooking techniques. Their conversational interface has become the go-to resource for thousands of food enthusiasts seeking inspiration and guidance in the kitchen.
The Copper Pot's team knew recipe conversations were rich with purchase intent, but manual affiliate workflows slowed experimentation and introduced compliance risk. They needed a partner that could keep the dialogue feeling like coaching, not advertising.
The Copper Pot blends recipe guidance with commerce, embedding contextual affiliate links directly into the chats. When The Copper Pot mentions a kitchen item or brand, an affiliate link gets added to that text. Anyone who clicks and purchases drives affiliate revenue for them.
"We toyed with different monetization strategies and decided affiliate revenue was our best path. But launching a chat-based affiliate program was impossible until we found ChatAds."
The Copper Pot keeps the experience conversational while ChatAds handles the monetization workflow behind the scenes.
Before sending its reply, the agent pings ChatAds with the full conversation. ChatAds scores every phrase in milliseconds to flag cookware, grocery, and brand mentions that signal purchase intent.
ChatAds authenticates against The Copper Pot's Amazon Product Advertising and Sovrn accounts to fetch the latest availability, pricing, and affiliate parameters for products that match the recipe.
The ChatAds response includes the compiled message with affiliate links embedded, suggested copy tweaks, and placement notes so the agent can respond instantly with a monetized recommendation.
"ChatAds helped us ship a revenue feature in weeks, not the quarter we originally scoped. Highly recommend if you're looking to monetize your chatbot or agent."
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