# Article Name 5 Ways to Block ChatGPT Ads in 2025 # Article Summary OpenAI is testing ads in ChatGPT, showing product recommendation cards below AI responses. This guide compares 5 ad blockers (AdGuard, uBlock Origin, Ghostery, Brave Browser, Pi-hole) for blocking ChatGPT ads, with pros, cons, and setup tips for each. # Original URL https://www.getchatads.com/blog/block-chatgpt-ads/ # Details OpenAI is testing ads in ChatGPT, and users aren't happy about it. In December 2025, paid subscribers started seeing product recommendations for brands like Target and Peloton appearing as cards below their AI responses. OpenAI initially called these "app suggestions" rather than ads, but the backlash was swift enough that they paused the feature. The bottom line: ChatGPT ads are coming. Whether you can block them depends on how OpenAI implements them. Separate product cards are easy to block. Ads embedded directly in AI responses are much harder. ## What Do ChatGPT Ads Look Like? OpenAI's ad format is still evolving, but early tests reveal a distinct card-based approach. The product recommendations appear as separate cards below the AI's response, showing brand logos and prompts like "Shop for home and groceries. Connect Target." These aren't inline text ads woven into the AI's answers. They're separate UI elements that show up after the response. That distinction matters for blocking. Android code analysis of ChatGPT version 1.2025.329 revealed strings like "ads feature" and "search ad" buried in the app. OpenAI is clearly building ad infrastructure even if they've paused public rollout. ## Can You Actually Block ChatGPT Ads? The answer is yes, but effectiveness depends entirely on how OpenAI chooses to implement sponsored content. AdGuard's technical analysis breaks down the two scenarios: - Separate product cards (current format): Relatively straightforward to block using existing filter techniques - Ads embedded in AI responses: Would require advanced approaches like prompt reprocessing or AI-powered ad detection AdGuard has already added filtering rules to their "Other Annoyances" filter for the product card format. The technology exists and works. ## 1. AdGuard: Best for ChatGPT-Specific Blocking AdGuard stands out because they've proactively added rules targeting AI chatbot product recommendations in their filter lists. They were among the first to address this emerging ad format. Price: Free (browser) / $2.49-5.49/mo (premium) Platforms: Chrome, Firefox, Safari, Edge, Windows, Mac, iOS, Android ChatGPT blocking: Yes (via Other Annoyances filter) Pros: - Already blocking ChatGPT-style product recommendations - Full-featured free browser extension - Works across all major platforms with premium Cons: - Premium required for system-wide protection - Can be resource-intensive compared to lighter options - iOS version limited to Safari content blocking ## 2. uBlock Origin: Best Free Option for Firefox Users uBlock Origin is widely regarded as the most effective free, open-source content blocker available. It uses significantly less memory and CPU than alternatives while offering extensive customization through community-maintained filter lists. There's one major catch for Chrome users: Google is phasing out support for uBlock Origin due to Manifest V3 restrictions. Price: 100% free, donation-supported Platforms: Firefox, Brave, Edge (NOT Chrome) ChatGPT blocking: Via custom filter lists Pros: - Completely free with no limitations - Most efficient ad blocker (lowest resource usage) - Highly customizable with community filter lists Cons: - Being phased out on Chrome (use Firefox or Brave instead) - Requires some technical knowledge for advanced features - No official mobile app ## 3. Ghostery: Best for Chrome Users If you're staying on Chrome, Ghostery is your best bet. It's Manifest V3 compliant, meaning Google won't disable it like they're doing with uBlock Origin. Ghostery scored 99/100 on AdBlock Tester's 2025 evaluation. Price: 100% free (optional donations $1.99-11.99/mo) Platforms: Chrome, Firefox, Edge, Safari, Brave, Opera ChatGPT blocking: Via tracker and annoyance blocking Pros: - Works on Chrome (Manifest V3 compliant) - Best interface among ad blockers - Never-Consent feature for cookie pop-ups Cons: - Some ads may slip through compared to uBlock Origin - Limited platform availability (browser extensions only) - Controversial history with past ownership issues ## 4. Brave Browser: Best All-in-One Solution Brave takes a fundamentally different approach to content blocking. Instead of adding software to your existing browser, Brave builds blocking directly into the browser itself through its "Shields" feature. Price: 100% free Platforms: Windows, Mac, Linux, iOS, Android ChatGPT blocking: Built-in via Shields Pros: - No extension needed, blocking built in - Supports Manifest V2 (works with uBlock Origin) - Faster page loads due to blocked content Cons: - Requires switching browsers entirely - Some sites may break with aggressive blocking - Less granular control than dedicated extensions ## 5. Pi-hole: Best for Network-Wide Blocking Pi-hole represents the most comprehensive approach to network-wide blocking. It operates as a DNS sinkhole that intercepts advertising requests for every device on your home network. Price: Free software (hardware cost $35-75) Platforms: Network-wide (all devices) ChatGPT blocking: Limited (depends on ad domain) Important limitation: Pi-hole blocks ads at the DNS level. If ChatGPT serves ads from the same domain as its main content (chat.openai.com), DNS blocking won't catch them. Pros: - Blocks ads on every device simultaneously - Works on devices that don't support extensions (smart TVs, IoT) - Reduces network bandwidth usage Cons: - Cannot block same-domain ads - Requires technical setup and hardware - Single point of failure for network DNS ## Which Ad Blocker Should You Choose? For most users: Start with AdGuard's free browser extension. It already has ChatGPT-specific blocking rules and works across all major browsers. For Firefox users: uBlock Origin remains the best option. It's free, efficient, and highly customizable. For Chrome users: Ghostery is your safest bet since Google is removing uBlock Origin support. For privacy-focused users: Switch to Brave Browser for built-in protection without any extensions. For tech-savvy users with multiple devices: Pi-hole provides network-wide coverage, but don't rely on it alone for ChatGPT ads. ## FAQ Q: Can you block ads in ChatGPT? A: Yes, you can block ChatGPT ads using browser extensions like AdGuard, uBlock Origin, or Ghostery. AdGuard has already added specific filtering rules for ChatGPT-style product recommendations. Q: What is the best ad blocker for ChatGPT? A: AdGuard is currently the best option because it has proactively added rules targeting AI chatbot product recommendations. For Firefox users, uBlock Origin offers the most customization. Q: Does ChatGPT have ads now? A: OpenAI tested product recommendations in ChatGPT in December 2025, showing cards for brands like Target and Peloton below AI responses. After user backlash, OpenAI paused the feature but is clearly building ad infrastructure for future rollout. Q: Will uBlock Origin work on Chrome for blocking ChatGPT ads? A: No, Google is phasing out uBlock Origin on Chrome due to Manifest V3 restrictions. Chrome users should switch to Ghostery or use Firefox or Brave browsers where uBlock Origin still works fully. Q: Can Pi-hole block ChatGPT ads? A: Pi-hole has limited effectiveness for ChatGPT ads. It blocks ads at the DNS level, so if OpenAI serves ads from the same domain as ChatGPT, DNS blocking won't catch them.